DATA ANALYST COURSE IN AMMAN, JORDAN

MODULE 1: DATA ANALYSIS FOUNDATION

• Data Analysis Introduction
• Data Preparation for Analysis
• Common Data Problems
• Various Tools for Data Analysis
• Evolution of Analytics domain

MODULE 2: CLASSIFICATION OF ANALYTICS

• Four types of the Analytics
• Descriptive Analytics
• Diagnostics Analytics
• Predictive Analytics
• Prescriptive Analytics
• Human Input in Various type of Analytics

MODULE 3: CRIP-DM Model

• Introduction to CRIP-DM Model
• Business Understanding
• Data Understanding
• Data Preparation
• Modeling, Evaluation, Deploying,Monitoring

MODULE 4: UNIVARIATE DATA ANALYSIS

• Summary statistics -Determines the value’s center and spread.
• Measure of Central Tendencies: Mean, Median and Mode
• Measures of Variability: Range, Interquartile range, Variance and Standard Deviation
• Frequency table -This shows how frequently various values occur.
• Charts -A visual representation of the distribution of values.

MODULE 5: DATA ANALYSIS WITH VISUAL CHARTS

• Line Chart
• Column/Bar Chart
• Waterfall Chart
• Tree Map Chart
• Box Plot

MODULE 6: BI-VARIATE DATA ANALYSIS

• Scatter Plots
• Regression Analysis
• Correlation Coefficients

MODULE 1: PYTHON BASICS

• Introduction of python
• Installation of Python and IDE
• Python Variables
• Python basic data types
• Number & Booleans, strings
• Arithmetic Operators
• Comparison Operators
• Assignment Operators

MODULE 2: PYTHON CONTROL STATEMENTS

• IF Conditional statement
• IF-ELSE
• NESTED IF
• Python Loops basics
• WHILE Statement
• FOR statements
• BREAK and CONTINUE statements

MODULE 3: PYTHON DATA STRUCTURES

• Basic data structure in python
• Basics of List
• List: Object, methods
• Tuple: Object, methods
• Sets: Object, methods
• Dictionary: Object, methods

MODULE 4: PYTHON FUNCTIONS

• Functions basics
• Function Parameter passing
• Lambda functions
• Map, reduce, filter functions

MODULE 1 : OVERVIEW OF STATISTICS 

• Introduction to Statistics
• Descriptive And Inferential Statistics
• Basic Terms Of Statistics
• Types Of Data
  

MODULE 2 : HARNESSING DATA 

• Random Sampling
• Sampling With Replacement And Without Replacement
• Cochran's Minimum Sample Size
• Types of Sampling
• Simple Random Sampling
• Stratified Random Sampling
• Cluster Random Sampling
• Systematic Random Sampling
• Multi stage Sampling
• Sampling Error
• Methods Of Collecting Data

MODULE 3 : EXPLORATORY DATA ANALYSIS 

• Exploratory Data Analysis Introduction
• Measures Of Central Tendencies: Mean, Median And Mode
• Measures Of Central Tendencies: Range, Variance And Standard Deviation
• Data Distribution Plot: Histogram
• Normal Distribution & Properties
• Z Value / Standard Value
• Empherical Rule  and Outliers
• Central Limit Theorem
• Normality Testing
• Skewness & Kurtosis
• Measures Of Distance: Euclidean, Manhattan And MinkowskiDistance
  
• Covariance & Correlation

MODULE 4 : HYPOTHESIS TESTING 

• Hypothesis Testing Introduction
• P- Value, Critical Region
• Types of Hypothesis Testing
• Hypothesis Testing Errors : Type I And Type Ii
• Two Sample Independent T-test
• Two Sample Relation T-test
• One Way Anova Test
  
• Application of Hypothesis testing

MODULE 1: COMPARISION AND CORRELATION ANALYSIS

• Data comparison Introduction,
• Performing Comparison Analysis on Data
• Concept of Correlation
• Calculating Correlation with Excel
• Comparison vs Correlation
• Hands-on case study : Comparison Analysis
• Hands-on case study Correlation Analysis

MODULE 2: VARIANCE AND FREQUENCY ANALYSIS

• Variance Analysis Introduction
• Data Preparation for Variance Analysis
• Performing Variance and Frequency Analysis
• Business use cases for Variance Analysis
• Business use cases for Frequency Analysis

MODULE 3: RANKING ANALYSIS

• Introduction to Ranking Analysis
• Data Preparation for Ranking Analysis
• Performing Ranking Analysis with Excel
• Insights for Ranking Analysis
• Hands-on Case Study: Ranking Analysis

MODULE 4: BREAK EVEN ANALYSIS

• Concept of Breakeven Analysis
• Make or Buy Decision with Break Even
• Preparing Data for Breakeven Analysis
• Hands-on Case Study: Manufacturing

MODULE 5: PARETO (80/20 RULE) ANALSYSIS

• Pareto rule Introduction
• Preparation Data for Pareto Analysis,
• Performing Pareto Analysis on Data
• Insights on Optimizing Operations with Pareto Analysis
• Hands-on case study: Pareto Analysis

MODULE 6: Time Series and Trend Analysis

• Introduction to Time Series Data
• Preparing data for Time Series Analysis
• Types of Trends
• Trend Analysis of the Data with Excel
• Insights from Trend Analysis

MODULE 7: DATA ANALYSIS BUSINESS REPORTING

• Management Information System Introduction
• Various Data Reporting formats
• Creating Data Analysis reports as per the requirements

MODULE 1: DATA ANALYTICS FOUNDATION

• Business Analytics Overview
• Application of Business Analytics
• Benefits of Business Analytics
• Challenges
• Data Sources
• Data Reliability and Validity

MODULE 2: OPTIMIZATION MODELS

• Predictive Analytics with Low Uncertainty;Case Study
• Mathematical Modeling and Decision Modeling
• Product Pricing with Prescriptive Modeling
• Assignment 1 : KERC Inc, Optimum Manufacturing Quantity

MODULE 3: PREDICTIVE ANALYTICS WITH REGRESSION

• Mathematics behind Linear Regression
• Case Study : Sales Promotion Decision with Regression Analysis
• Hands on Regression Modeling in Excel

MODULE 4: DECISION MODELING

• Predictive Analytics with High Uncertainty
• Case Study-Monte Carlo Simulation
• Comparing Decisions in Uncertain Settings
• Trees for Decision Modeling
• Case Study : Supplier Decision Modeling - Kickathlon Sports Retailer

MODULE 1: MACHINE LEARNING INTRODUCTION

• What Is ML? ML Vs AI
• ML Workflow, Popular ML Algorithms
• Clustering, Classification And Regression
• Supervised Vs Unsupervised

MODULE 2: ML ALGO: LINEAR REGRESSSION

• Introduction to Linear Regression
• How it works: Regression and Best Fit Line
• Hands-on Linear Regression with ML Tool

MODULE 3: ML ALGO: LOGISTIC REGRESSION

• Introduction to Logistic Regression;
• Classification & Sigmoid Curve
• Hands-on Logistics Regression with ML Tool

MODULE 4: ML ALGO: KNN

• Introduction to KNN; Nearest Neighbor
• Regression with KNN
• Hands-on: KNN with ML Tool

MODULE 5: ML ALGO: K MEANS CLUSTERING

• Understanding Clustering (Unsupervised)
• Introduction to KMeans and How it works
• Hands-on: K Means Clustering

MODULE 6: ML ALGO: DECISION TREE

• Decision Tree and How it works
• Hands-on: Decision Tree with ML Tool

MODULE 7: ML ALGO: SUPPORT VECTOR MACHINE (SVM)

• Introduction to SVM
• How It Works: SVM Concept, Kernel Trick
• Hands-on: SVM with ML Tool

MODULE 8: ARTIFICIAL NEURAL NETWORK (ANN)

• Introduction to ANN, How It Works
• Back propagation, Gradient Descent
• Hands-on: ANN with ML Tool

MODULE 1: DATABASE INTRODUCTION

• DATABASE Overview
• Key concepts of database management
• CRUD Operations
• Relational Database Management System
• RDBMS vs No-SQL (Document DB)

MODULE 2: SQL BASICS

• Introduction to Databases
• Introduction to SQL
• SQL Commands
• MY SQL workbench installation

MODULE 3: DATA TYPES AND CONSTRAINTS

• Numeric, Character, date time data type
• Primary key, Foreign key, Not null
• Unique, Check, default, Auto increment

MODULE 4: DATABASES AND TABLES (MySQL)

• Create database
• Delete database
• Show and use databases
• Create table, Rename table
• Delete table, Delete table records
• Create new table from existing data types
• Insert into, Update records
• Alter table

MODULE 5: SQL JOINS

• Inner join, Outer Join
• Left join, Right Join
• Self Join, Cross join
• Windows Functions: Over, Partition, Rank

MODULE 6: SQL COMMANDS AND CLAUSES

• Select, Select distinct
• Aliases, Where clause
• Relational operators, Logical
• Between, Order by, In
• Like, Limit, null/not null, group by
• Having, Sub queries

MODULE 7: DOCUMENT DB/NO-SQL DB

• Introduction of Document DB
• Document DB vs SQL DB
• Popular Document DBs
• MongoDB basics
• Data format and Key methods
• MongoDB data management

MODULE 1: BIG DATA INTRODUCTION

• Big Data Overview
• Five Vs of Big Data
• What is Big Data and Hadoop
• Introduction to Hadoop
• Components of Hadoop Ecosystem
• Big Data Analytics Introduction

MODULE 2: HDFS AND MAP REDUCE

• HDFS – Big Data Storage
• Distributed Processing with Map Reduce
• Mapping and reducing stages concepts
• Key Terms: Output Format, Partitioners, Combiners, Shuffle, and Sort

MODULE 3: PYSPARK FOUNDATION

• PySpark Introduction
• Spark Configuration
• Resilient distributed datasets (RDD)
• Working with RDDs in PySpark
• Aggregating Data with Pair RDDs

MODULE 4: SPARK SQL and HADOOP HIVE

• Introducing Spark SQL
• Spark SQL vs Hadoop Hive

MODULE 1: TABLEAU FUNDAMENTALS

• Introduction to Business Intelligence & Introduction to Tableau
• Interface Tour, Data visualization: Pie chart, Column chart, Bar chart.
• Bar chart, Tree Map, Line Chart
• Area chart, Combination Charts, Map
• Dashboards creation, Quick Filters
• Create Table Calculations
• Create Calculated Fields
• Create Custom Hierarchies

MODULE 2: POWER-BI BASICS

• Power BI Introduction
• Basics Visualizations
• Dashboard Creation
• Basic Data Cleaning
• Basic DAX FUNCTION

MODULE 3: DATA TRANSFORMATION TECHNIQUES

• Exploring Query Editor
• Data Cleansing and Manipulation:
• Creating Our Initial Project File
• Connecting to Our Data Source
• Editing Rows
• Changing Data Types
• Replacing Values

MODULE 4: CONNECTING TO VARIOUS DATA SOURCES

• Connecting to a CSV File
• Connecting to a Webpage
• Extracting Characters
• Splitting and Merging Columns
• Creating Conditional Columns
• Creating Columns from Examples
• Create Data Model

Data analytics involves systematically analyzing raw data to extract meaningful insights, patterns, and trends, utilizing various techniques and tools to inform decision-making processes.

Data analysts collect, process, and analyze data, cleaning and organizing datasets, identifying trends, creating reports, and contributing to data-driven decision-making.

Essential skills include proficiency in programming languages (e.g., Python, R), statistical analysis, data cleaning, visualization tools, and strong critical thinking and communication abilities.

Common roles include data analyst, business intelligence analyst, data scientist, and machine learning engineer, each specializing in different aspects such as descriptive analytics or predictive modeling.

Data visualization enhances analytics by presenting complex information visually, simplifying interpretation for analysts and stakeholders through graphs, charts, and dashboards.

The horizon for data analysis appears bright, fueled by advancements in AI, machine learning, and big data. As industries increasingly embrace data-driven decision-making, the demand for skilled data professionals is expected to surge.

Essential tools for aspiring data analysts include programming languages like Python and R, alongside data visualization tools such as Tableau or Power BI. Proficiency in SQL for database querying and Excel for statistical analysis are also fundamental.

Data analytics presents challenges due to its interdisciplinary nature, requiring proficiency in statistics, programming, and domain-specific knowledge. However, with dedication and appropriate resources, learners can overcome these challenges and excel in the field.

Data analytics primarily involves extracting insights from existing datasets using descriptive and diagnostic analytics techniques. In contrast, data science encompasses a broader spectrum, incorporating predictive modeling, machine learning, and advanced analytics to derive insights and develop predictive models.

In marketing, data analytics is pivotal for analyzing customer behavior, preferences, and demographics. It aids in optimizing advertising strategies, personalizing campaigns, and evaluating marketing effectiveness, empowering businesses to make data-driven decisions for targeted and efficient marketing efforts.