DATA ANALYST COURSE IN LISBON, PORTUGAL

MODULE 1: DATA ANALYSIS FOUNDATION

• Data Analysis Introduction
• Data Preparation for Analysis
• Common Data Problems
• Various Tools for Data Analysis
• Evolution of Analytics domain

MODULE 2: CLASSIFICATION OF ANALYTICS

• Four types of the Analytics
• Descriptive Analytics
• Diagnostics Analytics
• Predictive Analytics
• Prescriptive Analytics
• Human Input in Various type of Analytics

MODULE 3: CRIP-DM Model

• Introduction to CRIP-DM Model
• Business Understanding
• Data Understanding
• Data Preparation
• Modeling, Evaluation, Deploying,Monitoring

MODULE 4: UNIVARIATE DATA ANALYSIS

• Summary statistics -Determines the value’s center and spread.
• Measure of Central Tendencies: Mean, Median and Mode
• Measures of Variability: Range, Interquartile range, Variance and Standard Deviation
• Frequency table -This shows how frequently various values occur.
• Charts -A visual representation of the distribution of values.

MODULE 5: DATA ANALYSIS WITH VISUAL CHARTS

• Line Chart
• Column/Bar Chart
• Waterfall Chart
• Tree Map Chart
• Box Plot

MODULE 6: BI-VARIATE DATA ANALYSIS

• Scatter Plots
• Regression Analysis
• Correlation Coefficients

MODULE 1: PYTHON BASICS

• Introduction of python
• Installation of Python and IDE
• Python Variables
• Python basic data types
• Number & Booleans, strings
• Arithmetic Operators
• Comparison Operators
• Assignment Operators

MODULE 2: PYTHON CONTROL STATEMENTS

• IF Conditional statement
• IF-ELSE
• NESTED IF
• Python Loops basics
• WHILE Statement
• FOR statements
• BREAK and CONTINUE statements

MODULE 3: PYTHON DATA STRUCTURES

• Basic data structure in python
• Basics of List
• List: Object, methods
• Tuple: Object, methods
• Sets: Object, methods
• Dictionary: Object, methods

MODULE 4: PYTHON FUNCTIONS

• Functions basics
• Function Parameter passing
• Lambda functions
• Map, reduce, filter functions

MODULE 1 : OVERVIEW OF STATISTICS 

• Introduction to Statistics
• Descriptive And Inferential Statistics
• Basic Terms Of Statistics
• Types Of Data
  

MODULE 2 : HARNESSING DATA 

• Random Sampling
• Sampling With Replacement And Without Replacement
• Cochran's Minimum Sample Size
• Types of Sampling
• Simple Random Sampling
• Stratified Random Sampling
• Cluster Random Sampling
• Systematic Random Sampling
• Multi stage Sampling
• Sampling Error
• Methods Of Collecting Data

MODULE 3 : EXPLORATORY DATA ANALYSIS 

• Exploratory Data Analysis Introduction
• Measures Of Central Tendencies: Mean, Median And Mode
• Measures Of Central Tendencies: Range, Variance And Standard Deviation
• Data Distribution Plot: Histogram
• Normal Distribution & Properties
• Z Value / Standard Value
• Empherical Rule  and Outliers
• Central Limit Theorem
• Normality Testing
• Skewness & Kurtosis
• Measures Of Distance: Euclidean, Manhattan And MinkowskiDistance
  
• Covariance & Correlation

MODULE 4 : HYPOTHESIS TESTING 

• Hypothesis Testing Introduction
• P- Value, Critical Region
• Types of Hypothesis Testing
• Hypothesis Testing Errors : Type I And Type Ii
• Two Sample Independent T-test
• Two Sample Relation T-test
• One Way Anova Test
  
• Application of Hypothesis testing

MODULE 1: COMPARISION AND CORRELATION ANALYSIS

• Data comparison Introduction,
• Performing Comparison Analysis on Data
• Concept of Correlation
• Calculating Correlation with Excel
• Comparison vs Correlation
• Hands-on case study : Comparison Analysis
• Hands-on case study Correlation Analysis

MODULE 2: VARIANCE AND FREQUENCY ANALYSIS

• Variance Analysis Introduction
• Data Preparation for Variance Analysis
• Performing Variance and Frequency Analysis
• Business use cases for Variance Analysis
• Business use cases for Frequency Analysis

MODULE 3: RANKING ANALYSIS

• Introduction to Ranking Analysis
• Data Preparation for Ranking Analysis
• Performing Ranking Analysis with Excel
• Insights for Ranking Analysis
• Hands-on Case Study: Ranking Analysis

MODULE 4: BREAK EVEN ANALYSIS

• Concept of Breakeven Analysis
• Make or Buy Decision with Break Even
• Preparing Data for Breakeven Analysis
• Hands-on Case Study: Manufacturing

MODULE 5: PARETO (80/20 RULE) ANALSYSIS

• Pareto rule Introduction
• Preparation Data for Pareto Analysis,
• Performing Pareto Analysis on Data
• Insights on Optimizing Operations with Pareto Analysis
• Hands-on case study: Pareto Analysis

MODULE 6: Time Series and Trend Analysis

• Introduction to Time Series Data
• Preparing data for Time Series Analysis
• Types of Trends
• Trend Analysis of the Data with Excel
• Insights from Trend Analysis

MODULE 7: DATA ANALYSIS BUSINESS REPORTING

• Management Information System Introduction
• Various Data Reporting formats
• Creating Data Analysis reports as per the requirements

MODULE 1: DATA ANALYTICS FOUNDATION

• Business Analytics Overview
• Application of Business Analytics
• Benefits of Business Analytics
• Challenges
• Data Sources
• Data Reliability and Validity

MODULE 2: OPTIMIZATION MODELS

• Predictive Analytics with Low Uncertainty;Case Study
• Mathematical Modeling and Decision Modeling
• Product Pricing with Prescriptive Modeling
• Assignment 1 : KERC Inc, Optimum Manufacturing Quantity

MODULE 3: PREDICTIVE ANALYTICS WITH REGRESSION

• Mathematics behind Linear Regression
• Case Study : Sales Promotion Decision with Regression Analysis
• Hands on Regression Modeling in Excel

MODULE 4: DECISION MODELING

• Predictive Analytics with High Uncertainty
• Case Study-Monte Carlo Simulation
• Comparing Decisions in Uncertain Settings
• Trees for Decision Modeling
• Case Study : Supplier Decision Modeling - Kickathlon Sports Retailer

MODULE 1: MACHINE LEARNING INTRODUCTION

• What Is ML? ML Vs AI
• ML Workflow, Popular ML Algorithms
• Clustering, Classification And Regression
• Supervised Vs Unsupervised

MODULE 2: ML ALGO: LINEAR REGRESSSION

• Introduction to Linear Regression
• How it works: Regression and Best Fit Line
• Hands-on Linear Regression with ML Tool

MODULE 3: ML ALGO: LOGISTIC REGRESSION

• Introduction to Logistic Regression;
• Classification & Sigmoid Curve
• Hands-on Logistics Regression with ML Tool

MODULE 4: ML ALGO: KNN

• Introduction to KNN; Nearest Neighbor
• Regression with KNN
• Hands-on: KNN with ML Tool

MODULE 5: ML ALGO: K MEANS CLUSTERING

• Understanding Clustering (Unsupervised)
• Introduction to KMeans and How it works
• Hands-on: K Means Clustering

MODULE 6: ML ALGO: DECISION TREE

• Decision Tree and How it works
• Hands-on: Decision Tree with ML Tool

MODULE 7: ML ALGO: SUPPORT VECTOR MACHINE (SVM)

• Introduction to SVM
• How It Works: SVM Concept, Kernel Trick
• Hands-on: SVM with ML Tool

MODULE 8: ARTIFICIAL NEURAL NETWORK (ANN)

• Introduction to ANN, How It Works
• Back propagation, Gradient Descent
• Hands-on: ANN with ML Tool

MODULE 1: DATABASE INTRODUCTION

• DATABASE Overview
• Key concepts of database management
• CRUD Operations
• Relational Database Management System
• RDBMS vs No-SQL (Document DB)

MODULE 2: SQL BASICS

• Introduction to Databases
• Introduction to SQL
• SQL Commands
• MY SQL workbench installation

MODULE 3: DATA TYPES AND CONSTRAINTS

• Numeric, Character, date time data type
• Primary key, Foreign key, Not null
• Unique, Check, default, Auto increment

MODULE 4: DATABASES AND TABLES (MySQL)

• Create database
• Delete database
• Show and use databases
• Create table, Rename table
• Delete table, Delete table records
• Create new table from existing data types
• Insert into, Update records
• Alter table

MODULE 5: SQL JOINS

• Inner join, Outer Join
• Left join, Right Join
• Self Join, Cross join
• Windows Functions: Over, Partition, Rank

MODULE 6: SQL COMMANDS AND CLAUSES

• Select, Select distinct
• Aliases, Where clause
• Relational operators, Logical
• Between, Order by, In
• Like, Limit, null/not null, group by
• Having, Sub queries

MODULE 7: DOCUMENT DB/NO-SQL DB

• Introduction of Document DB
• Document DB vs SQL DB
• Popular Document DBs
• MongoDB basics
• Data format and Key methods
• MongoDB data management

MODULE 1: BIG DATA INTRODUCTION

• Big Data Overview
• Five Vs of Big Data
• What is Big Data and Hadoop
• Introduction to Hadoop
• Components of Hadoop Ecosystem
• Big Data Analytics Introduction

MODULE 2: HDFS AND MAP REDUCE

• HDFS – Big Data Storage
• Distributed Processing with Map Reduce
• Mapping and reducing stages concepts
• Key Terms: Output Format, Partitioners, Combiners, Shuffle, and Sort

MODULE 3: PYSPARK FOUNDATION

• PySpark Introduction
• Spark Configuration
• Resilient distributed datasets (RDD)
• Working with RDDs in PySpark
• Aggregating Data with Pair RDDs

MODULE 4: SPARK SQL and HADOOP HIVE

• Introducing Spark SQL
• Spark SQL vs Hadoop Hive

MODULE 1: TABLEAU FUNDAMENTALS

• Introduction to Business Intelligence & Introduction to Tableau
• Interface Tour, Data visualization: Pie chart, Column chart, Bar chart.
• Bar chart, Tree Map, Line Chart
• Area chart, Combination Charts, Map
• Dashboards creation, Quick Filters
• Create Table Calculations
• Create Calculated Fields
• Create Custom Hierarchies

MODULE 2: POWER-BI BASICS

• Power BI Introduction
• Basics Visualizations
• Dashboard Creation
• Basic Data Cleaning
• Basic DAX FUNCTION

MODULE 3: DATA TRANSFORMATION TECHNIQUES

• Exploring Query Editor
• Data Cleansing and Manipulation:
• Creating Our Initial Project File
• Connecting to Our Data Source
• Editing Rows
• Changing Data Types
• Replacing Values

MODULE 4: CONNECTING TO VARIOUS DATA SOURCES

• Connecting to a CSV File
• Connecting to a Webpage
• Extracting Characters
• Splitting and Merging Columns
• Creating Conditional Columns
• Creating Columns from Examples
• Create Data Model

Data analytics involves the exploration, interpretation, and visualization of datasets to extract insights and inform decision-making. It encompasses various techniques such as statistical analysis, data mining, and machine learning to derive meaningful information from structured and unstructured data sources.

A data analyst typically undertakes tasks like collecting and cleaning data, performing statistical analysis, creating data visualizations, and generating reports. They interpret findings, identify trends, and communicate insights to stakeholders, contributing to data-driven decision-making in organizations.

Success in data analytics requires proficiency in programming and statistical analysis, critical thinking, problem-solving, and effective communication. Additionally, adaptability to new technologies and methodologies, attention to detail, and domain knowledge are essential for navigating the dynamic field of data analytics.

Data analytics enhances marketing strategies by analyzing customer behavior, preferences, and trends. It enables targeted advertising, personalized messaging, and segmentation strategies based on demographic, psychographic, and behavioral data. By understanding consumer insights, marketers can optimize marketing campaigns, improve customer engagement, and enhance return on investment.

Key roles in data analytics include data analyst, data scientist, business analyst, data engineer, and machine learning engineer. Each role specializes in different aspects of data collection, analysis, interpretation, and application, contributing to organizational decision-making and strategy formulation.

Key tools for data analytics include programming languages like Python or R, data visualization libraries such as Matplotlib or Seaborn, statistical packages like Pandas or NumPy, and database querying languages such as SQL. Hands-on experience with these tools is crucial for practical application and skill development in data analytics.

Examples include predicting customer churn for telecom companies, optimizing inventory management for retail businesses, detecting fraudulent transactions in financial services, healthcare analytics for patient diagnosis, and trend forecasting in financial markets. These applications demonstrate the diverse and impactful uses of data analytics across industries.

Data analytics improves healthcare operations by enabling predictive analytics for disease prevention, personalized treatment plans, and population health management. It optimizes resource allocation, patient flow, and quality assessment, ultimately leading to improved patient outcomes and cost-effective healthcare delivery.

Data analytics coursework can be challenging due to its interdisciplinary nature, requiring proficiency in statistics, programming, and data manipulation. Students often face complex datasets and analytical techniques, necessitating critical thinking and problem-solving skills to derive meaningful insights.

While significant progress can be made in six months with dedicated study and practice, mastery in data analytics typically requires continuous learning and practical experience. With structured learning resources, hands-on projects, and focused effort, individuals can develop foundational skills within this timeframe.